This course equips you with the essential economic principles to make informed business decisions in a dynamic, global market. You’ll learn how to apply microeconomic and macroeconomic concepts to analyze market trends, pricing strategies, competition, and demand forecasting. By focusing on real-world business scenarios, this course helps you understand the impact of economic factors on business operations and guides you in crafting strategies that maximize profitability and ensure long-term success. Whether you're navigating resource allocation or strategic decision-making, this course will sharpen your ability to think critically and drive business growth.

Master the essentials of accounting and finance to drive strategic decision-making and organizational growth. This course offers a comprehensive look at financial reporting, budgeting, and investment strategies, equipping you with the tools to evaluate financial performance and make sound business decisions. From interpreting financial statements to managing cash flow and assessing investment opportunities, you’ll gain practical skills that are crucial for leaders. By the end, you'll be ready to confidently guide financial strategy, maximize resources, and support sustainable growth in any organization.

Gain a holistic understanding of marketing management, covering every aspect from strategy to execution. This course provides a comprehensive view of how to craft effective marketing strategies that align with business goals. You'll learn how to analyze market trends, understand consumer behavior, and create integrated marketing plans that drive growth and innovation. With a focus on both traditional and digital marketing, you'll acquire the tools and knowledge to manage successful campaigns, measure performance, and adapt to a rapidly evolving market. By the end of this course, you'll be equipped with the skills to lead marketing efforts in any industry.

Explore the dynamics of human behavior within organizations and learn how to effectively manage and motivate teams. This course delves into essential topics such as leadership, team collaboration, organizational culture, and communication. You'll gain insights into the factors that drive employee performance and satisfaction, understand the psychology behind workplace behavior, and develop strategies for fostering a positive, productive work environment. By the end, you’ll be equipped to navigate complex organizational challenges and lead with empathy, resilience, and a deep understanding of team dynamics.

Discover the importance of ethics, corporate social responsibility (CSR), and strong governance practices in today’s business landscape. This course provides a comprehensive understanding of ethical decision-making, the role of CSR in building trust and value, and the frameworks that ensure accountability at all levels of an organization. You’ll learn how to approach complex ethical dilemmas, understand the impact of responsible business practices on society, and foster transparency and integrity within corporate governance. Prepare to lead with principles that not only drive success but also contribute positively to society and the environment.

This course is designed to equip students with the essential skills and knowledge to conduct rigorous research in business settings. Focused on practical methodologies, the course covers both qualitative and quantitative research techniques, data analysis, and interpretation. Students will learn how to identify relevant research questions, design appropriate methodologies, and critically evaluate findings within the context of business practices.

Through case studies, real-world examples, and hands-on research projects, students will develop a comprehensive understanding of how to conduct business research that informs decision-making and strategy. Key topics include survey design, data collection, statistical analysis, and the use of research software tools.

The Strategic Management (Capstone) course serves as the culmination of your business education, where you apply the knowledge and skills acquired throughout your program to real-world business scenarios. This course is designed to challenge you to think critically, creatively, and strategically to solve complex business problems.

Throughout the course, you will work on a comprehensive strategic management project that requires you to analyze a company's current situation, identify key challenges, develop strategic recommendations, and create a detailed implementation plan. Drawing from various frameworks and models in strategic management, you will integrate your understanding of business concepts, including competitive strategy, market analysis, organizational design, and global business dynamics.